Optimizing links is very important for affiliate marketers. The shorter and more specific a link is, the more likely a user will click on it if it is relevant. Therefore, it may be a good idea to utilize a URL shortener and tailor the links to your business needs.
When using URL shorteners
URL shorteners can come in handy in a number of ways. First, they help optimize your site for search engines and ensure a smooth reading experience for your visitors. Second, they can provide you with analytics about your audience. Let's explore their uses in more detail.
Improve Search Engine Optimization
Short and accurate URLs that clearly indicate the content of a web page are essential for search engines and visitors. This may result in higher rankings on SERPs. In addition, it may be important to shorten links.
On social media. Twitter limits the number of characters in a link. In YouTube descriptions, shorter links can also provide a better user experience.
In audio podcasts. If it is easy to pronounce, you can easily promote your link.
Hide affiliate tags. By default, affiliate links contain unique IDs that help members track their clicks and sales. These IDs may cause distrust among cautious visitors, so shortening the link may be useful.
Collect analytics. Most affiliate online marketing tools provide marketers with statistics on link performance, including click-throughs, rankings based on date and time, location, device, etc. This data alone may have a positive impact on your product marketing. URL shorteners can also implement UTM parameters, as well as provide link branding and retargeting.